Calculate customer acquisition cost from sales and marketing spend and the number of new customers acquired.
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Customer acquisition cost
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How this calculator works
Enter the acquisition-related sales and marketing spend for a period and the number of new customers gained in the same period.
FormulaCAC = Sales and marketing acquisition spend ÷ New customers acquired
When to use it
Track CAC alongside gross margin, LTV and payback period rather than looking at acquisition cost alone.
Important
This calculator is for estimation and planning. Actual financial outcomes can differ because of taxes, fees, timing, market conditions, lender terms and other factors.
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