How this calculator works
Markup measures how much profit is added on top of cost. Enter cost and selling price, or use a target markup to estimate a price.
Formula
Markup % = (Selling price − Cost) ÷ Cost × 100
When to use it
Useful for retail, services and product pricing when you start from cost and need to set a selling price.
Important
This calculator is for estimation and planning. Actual financial outcomes can differ because of taxes, fees, timing, market conditions, lender terms and other factors.